NICK RAUSCHER LEADS AIA ST. LOUIS "MY WHY" VIDEO CAMPAIGN

JULY 2025: As a member of the Board of Directors, Nick has imagined a new video-based outreach program for the AIA St. Louis chapter.

The "My Why" video campaign is planned to be a multi-installment video interview series featuring members of AIA St. Louis. The goal of the effort is to express the importance of membership and the opportunities it brings.

"This video campaign is an opportunity to invite people at all different stages of their career to share their stories and reflect on why the AIA has been important to their development as a professional."

-Nick Rauscher

The first installment of the series features Nick himself and can be viewed at the link at the bottom of this story.

"The board thought it was important that I be the first person to participate in the interview series. My work helped to illustrate the concept, now we will adapt it to some of our many members that are ready to share their story."

-Nick Rauscher

This isn't the first video interview series Nick has imagined and produced. In 2023, Nick completed a five-part video series for M+H Architects based on the firm's five "Guiding Values". 

"Videography is a skill I learned by necessity. I had a teacher in high school that required us to create a video recapping visits to colleges we were considering. The project was cool because when the videos were watched in class it was almost as if we all had a miniature visit to all the schools presented. I knew nothing about video capturing or editing, but it was a great time to learn. I fell in love with it."

-Nick Rauscher

Nick has planned this video series to continue through the fall with completion anticipated at the end of 2025.